Get to know NewJeans, the new KPOP girl group ARDOR under HYBE.

There was a stir online in Korea, Thailand and around the world when a new music video from the new girl group NewJeans was released without prior announcement. Even the list of members. NewJeans is a...

There was a stir online in Korea, Thailand and around the world when a new music video from the new girl group NewJeans was released without prior announcement. Even the list of members.

NewJeans is a girl group that is rumored to be appearing in 2019 under the brand new ADOR (All Doors One Room) under the direction of Min Hee Jin, a former art director and director of SM Entertainment. Moved to CBO (Chief Brand Officer) at BigHit and other positions such as Creative Director for the branch. He was also behind the debut of the new girl group NewJeans under BigHit’s ADOR branch.

Min Hee Jin

NewJeans has officially released the music video for “Attention” for fans around the world, anonymously, at midnight on July 22 (KST at 10 p.m. KST) on July 21 (Thailand time). A genre of music released in the early 2000s R&B style with bright but not too sweet melodies, as well as images in the music video is Western in the early 2000s, showing a group of women meeting a young man who There is love on a pub. Including going out to live in adolescence with clothes and accessories. Musical instruments like teenagers in the early 2000s have nothing wrong with that.

Video introducing the 5 members of NewJeans.

NewJeans has 5 members: MINJI, HANNI, HYEIN, HAERIN, and DANIELLE.

According to newjeans.kr, which was released shortly after the music video was released, “NewJeans’s music genre will follow the usual K-POP success formula, although it focuses on pop music. But the style is the same. The first mini-album, New Jeans, will be a pop song that is easy to listen to anywhere, anytime. They are complete without being forced or using too much studio equipment.

“NewJeans members are pure. There is a natural charm and the four songs in this mini-album will energize the listener.

“If you listen to each song one at a time, like each song, it tells a young love story that someone in the same age group as the members of this group has experienced before. But if you listen to the whole album, it will tell about the life of teenagers in this era and age. Each song tells a different story. ”

Min Hee Jin, who was behind NewJeans’ stunning debut, said, “Pop music is like a costume. Because it’s part of a culture that can’t Separated from our daily lives.

In addition to releasing their first single with the title “Attention,” NewJeans will also be releasing their next single, “Hype Boy,” which will be hugely popular. moombahton / electropop with pre-chorus as a song that shows a different charm from the first song. It also features a mix of hip-hop, pop and synthesis of “cookies” with lovely lyrics and “Sick”, a sad R&B song. With soft drum beats and a sweet, bitter sound, the members demonstrated impressive vocal abilities by the only song titled “Hurt” not the title song.

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Website: Newjeans.kr

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