BLACKPINK’s Rosé stars in pure, elegant CF for skincare brand ‘Sulwhasoo’

AMOREPACIFIC GROUP has announced a new GBA....

AMOREPACIFIC GROUP, the largest and oldest cosmetic business in Korea. has officially announced with Sulwhasoo newest Global Brand Ambassador (GBA).

Luxury ‘AMOREPACIFIC’ skincare brand ‘Sulwhasoo’ has officially launched its new campaign starring the lovely BLACKPINK’s Rosé.

The title of this campaign is ‘Sulwahsoo Rebloom’, a retelling of the skincare brand’s story through two films – one detailing the brand’s beginning and the other detailing the brand’s completion.

In the campaign’s first film above, Rosé exudes a pure and elegant beauty while depicting themes reflecting on the origin story of ‘Sulwhasoo’.

Stay tuned for even more of Rosé’s endorsement activities with ‘Sulwhasoo’, coming soon.

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