4th place V, 3rd place Cha Eun-woo, 2nd place Jungkook… 1st place in ‘October Male Idol Personal Brand Reputation’?

Announced by the Korea Business Reputation Research Institute...

There is a male idol who took first place in ‘October Boy Group Personal Brand Reputation.’

This is Jimin, a member of BTS.

ASTRO Cha Eun-Woo / Below News 1
BTS’s Jungkook
BTS’s Jimin

According to the information announced by the Korea Corporate Reputation Research Institute on the 15th, BTS Jimin took first place in the ‘October Boy Group Personal Brand Reputation.’ In the same survey in June, Jimin, who lost first place to Daniel Kang, a former member of Wanna One, kept the throne for four months in a row and drew attention.

Jimin ranked BTS Jungkook in 2nd place, ASTRO Cha Eunwoo in 3rd place, BTS V in 4th place, Daniel Kang from Wanna One in 5th place, G-Dragon BIGBANG in 6th place, BTS Jin in 7th place. The ranking is based on the results of the Korea Corporate Reputation Research Institute analyzing the big data of 703 individual boy groups from the 15th of last month to the 15th of this month.

BTS’s V
Kang Daniel
Big Bang’s G-Dragon
BTS’s Jin

The brand reputation index is created through extensive brand data analysis by finding that consumers’ online habits significantly influence brand consumption. Through analysis of the boy group’s brand reputation, it is possible to measure positive and negative evaluations of the boy group’s private brands, media interest, consumer interest, and traffic.

A representative of the Korean Corporate Reputation Research Institute said, “In the link analysis, ‘Congratulations, Tweet, All-kill’ was high for the Jimin brand of BTS, which ranked first in the personal brand reputation of the boy group, and ‘Birthday, Army, Twitter’ was analyzed high in the keyword analysis.”

Korea Corporate Reputation Research Institute

In October 2022, the boy group’s brand reputation ranked 30th: BTS Jimin, BTS Jungkook, Astro Cha Eun-woo, BTS V, Wanna One Kang Daniel, BIGBANG G-Dragon, BTS Jin, Super Junior Kyuhyun, Wanna One Ong Seong-wu, Wanna One Kim Jaehwan, BTS Suga, Seventeen Jun, EXO Baekhyun, Wanna One Park Jihoon, SHINee Key, BTOB Yook Sungjae, BTS RM, NCT Mark, Wanna One Hwang Minhyun, Winner Song Minho, BTS J-Hope, Highlight Yoon Doojoon, NCT Jaehyun, Super Junior’s Siwon, Super Junior’s Heechul, The Boyz’ Hyunjae, SHINee’s Minho, WINNER’s Seungyoon Kang, NCT’s Doyoung, and TVXQ’s Max Changmin appeared in that order.

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